Missional Marketing Course
Jim Wise
Description
This two hour, web-based training course will unpack what it means to deploy a marketing strategy that centers on devoting God’s resources back to Him. In addition, Wise will teach on understanding, acquiring, and serving your ideal client, and he will share eight steps in customizing your marketing plan.
Course Overview:
Session One:
Discover how to embrace “marketing as a mission” by appropriating the concept of taking the land, found in Exodus 23. This concept includes four principles: gradual expansion, within borders, with dependent responsibility and without compromise. Additionally, learn how to define your ideal client.
Session Two:
Learn how Christian financial advisors are different in their marketing strategies in four ways. Also, understand key marketing principles that apply in light of a “serving versus selling” marketing model. Finally, acquire a step-by-step process to customize your marketing plan.
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