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Ron Blue talks about the realities of client decision-making by underscoring the real world problems - relationally and emotionally - that complicated decisions can evoke. He then breaks down common process barriers and emotional barriers so that advisors are equipped to recognize and speak to both types of barriers in client counsel settings.
Ron Blue is widely considered to be the father of Christian financial planning. He is the founder or co-founder of Ronald Blue Trust, National Christian Foundation, Kingdom Advisors, and The Ron Blue Institute for Financial Planning. He is also the author of more than 20 books and has served on the boards of numerous organizations. Ron and his wife, Judy, have been married for 55 years, have five children and 13 grandchildren, and live in Bloomington, Indiana.