In this lesson, Ron Blue walks advisors through a decision-making case study that brings the entire decision-making process into focus, in a real-life client scenario. In the scenario, a couple wrestles with the best use of an unexpected inheritance. The case study reveals the power of comparing alternatives to objectives rather than to each other.
Ron is widely considered to be the father of Christian Financial Planning. He is the founder or co-founder of Ronald Blue Trust, National Christian Foundation, Kingdom Advisors, and The Ron Blue Institute of Financial Planning. He is also the author of more than 20 books and has served on the boards of numerous organizations. Ron and his wife, Judy, have been married for 53 years, have five children and 13 grandchildren, and live in Atlanta.