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In this lesson, Ron Blue shares motivations for giving by helping advisors understand the various factors that lead clients toward greater generosity. He teaches how using a few client counsel strategies allows an advisor to effectively come alongside clients in their journey toward greater and more effective generosity. Finally, he answers some common giving questions from his years of experience, and encourages advisors that they cannot take clients where they have not been themselves.
Ron Blue is widely considered to be the father of Christian financial planning. He is the founder or co-founder of Ronald Blue Trust, National Christian Foundation, Kingdom Advisors, and The Ron Blue Institute for Financial Planning. He is also the author of more than 20 books and has served on the boards of numerous organizations. Ron and his wife, Judy, have been married for 55 years, have five children and 13 grandchildren, and live in Bloomington, Indiana.