Ron Blue shares why insurance, and life insurance in particular, is biblical and how to help clients determine an adequate amount of life insurance to meet their needs. He talks about three key questions advisors can use to guide client conversation about insurance needs. He encourages advisors to equip clients to "buy" insurance as opposed to being "sold" insurance - the usual industry paradigm.
Ron is widely considered to be the father of Christian Financial Planning. He is the founder or co-founder of Ronald Blue Trust, National Christian Foundation, Kingdom Advisors, and The Ron Blue Institute of Financial Planning. He is also the author of more than 20 books and has served on the boards of numerous organizations. Ron and his wife, Judy, have been married for 53 years, have five children and 13 grandchildren, and live in Atlanta.