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Ron Blue interacts with Mike Farag of Fervor in Kansas City about the five foundational questions to consider as you decide how to market your faith-based financial services firm. Joining Mike and Ron are two advisors, Matt Syverson and Geoffrey Huber, who have recently gone through this re-branding process. Matt and Geoff speak practically and insightfully about the challenges and opportunities that the process afforded them. Benefit from the lessons that both experience and expertise can offer.
Mike Farag is the Chief Strategist of the marketing organization, Fervor. After years marketing and selling wireless, cable and software for names like Cox and Sprint, Mike realized there had to be a more vibrant model for making connections, a more satisfying narrative for the advertising life. At his core, Mike lives to tell stories that create social good. When his dissatisfaction with the corporate norm and his passion for doing good caught up to each other on a trip to Haiti, Fervor sprang to life. With Mike at the helm as an experienced brand strategist, savvy salesman and intuitive leader, Fervor is revolutionizing the craft of telling dynamic brand stories and helping organizations make a greater impact.
Geoff Huber, CFP®, ChFC®, CLU®, Qualified Kingdom Advisor, is a partner with Triune Financial Partners in Overland Park, KS. Geoff serves Triune’s clients en route to a solid retirement, focusing on 401(k) Plans, Profit Sharing & Defined Benefit Plans, IRA-based Plans and more. Geoff entered the financial industry in 1991, and then joined Triune within a month of the firm’s inception. He received his Bachelor of Science degree in Economics and Finance from Southern Methodist University in Dallas. Geoff has been married to Stefani since 1996 — “best thing that ever happened to me,” he says — and has three sons.
Matt Syverson, CFP®, CAP®, Qualified Kingdom Advisor™ is founder and a financial advisor at Sound Stewardship®. Matt has a passion for delivering value beyond the numbers. He founded Sound Stewardship® in 2004 after working in large financial planning firms and realizing that most advisors focused only on the numbers. Determined to create a more holistic model and to make the financial planning process transparent and objective for clients, he developed the Simplified Fee Structure. Matt received his undergraduate degree from the University of Iowa. He lives with his wife, Tammy, and their four children in Olathe, Kansas.