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Clarify your brand messaging by focusing on five areas: your why, your personal brand principles, your best advocates, your footprint, and the 3:1 rule for sharing.
Mike Farag is the Chief Strategist of the marketing organization, Fervor. After years marketing and selling wireless, cable and software for names like Cox and Sprint, Mike realized there had to be a more vibrant model for making connections, a more satisfying narrative for the advertising life. At his core, Mike lives to tell stories that create social good. When his dissatisfaction with the corporate norm and his passion for doing good caught up to each other on a trip to Haiti, Fervor sprang to life. With Mike at the helm as an experienced brand strategist, savvy salesman and intuitive leader, Fervor is revolutionizing the craft of telling dynamic brand stories and helping organizations make a greater impact.