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Ron Blue explains why certain financial concepts are best communicated in a way that is simple, compelling, easily understood, and timeless. Over his career, Ron has identified many such transferable concepts, and he will discuss how to apply six of them with your clients in the study group teaching. In this Study Group, advisors will learn how to move clients from "How?" to "Why?" in their financial decisions, thereby connecting their financial life with their spiritual life, by effectively deploying transferable concepts in your conversations. This listening guide supplements the Study Group that was presented on this topic.
Ron Blue is widely considered to be the father of Christian financial planning. He is the founder or co-founder of Ronald Blue Trust, National Christian Foundation, Kingdom Advisors, and The Ron Blue Institute for Financial Planning. He is also the author of more than 20 books and has served on the boards of numerous organizations. Ron and his wife, Judy, have been married for 55 years, have five children and 13 grandchildren, and live in Bloomington, Indiana.