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Missional Marketing is a two-part, web-based training course that will encourage you to explore the idea of marketing as part of God's bigger vision for the Christian professional. In session two, Jim Wise asks why and how should a Christian's marketing strategy be different. He explains four key marketing principles and shares a paradigm shift that moves advisors from "selling" to "serving." Finally, Jim Wise shares an eight part customizable marketing plan. This listening guide supports the material presented in this session.
Jim Wise is senior partner and senior private wealth advisor for the private wealth division of Ronald Blue Trust and is also an in-demand teacher and speaker. He is the author of several books and lives in Orlando with his wife, Lori, and the youngest of their six children.