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Missional Marketing is a two-part, web-based training course that will encourage you to explore the idea of marketing as part of God's bigger vision for the Christian professional. In session two, Jim Wise asks why and how should a Christian's marketing strategy be different. He explains four key marketing principles and shares a paradigm shift that moves advisors from "selling" to "serving." Finally, Jim Wise shares an eight part customizable marketing plan. This listening guide supports the material presented in this session.
Jim Wise is a senior partner and senior financial advisor for the private wealth division of Ronald Blue Trust. He is a frequent conference speaker for churches and faith-based organizations, and he also teaches a weekly Bible study in the Lake County Jail. Jim has written three books: a Bible study workbook, Five Steps to Financial Freedom; Spiritual Gifts, Plain and Simple; and Inheritolatry: The Final Obstacle to Completing the Great Commission. He has also earned the Certified Kingdom Advisor® designation. Jim and his wife, Lori, live in Orlando, Florida and have six adult children and six grandchildren.