Rod Zeeb, JD, Certified Wealth Coach (CWC), is the Co-Founder and CEO of The Heritage Institute, and co-developer of The Heritage Process™. The Heritage Institute provides training in the discipline of heritage planning, and professional certification in The Heritage Process™. As an attorney, Rod's practice focused on business, financial, estate planning and administration, real estate, and related tax issues. He is the co-author of the book, Beating the Midas Curse, and co-author of the novel, What Matters. Rod graduated Summa Cum Laude from Willamette College of Law in 1986. He has two children and three grandchildren.