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This short video introduces the idea of transferrable concepts, "an idea or truth which can be communicated from one person to another, and then to another, spiritual generation after spiritual generation, without distorting or diluting its meaning." Ron Blue explains how advisors can have a language that is transferrable as they interact with clients and communicate financial wisdom. He shares that advisors can "own" an important set of these concepts that will have a lifetime impact on clients.
Ron Blue is widely considered to be the father of Christian financial planning. He is the founder or co-founder of Ronald Blue Trust, National Christian Foundation, Kingdom Advisors, and The Ron Blue Institute for Financial Planning. He is also the author of more than 20 books and has served on the boards of numerous organizations. Ron and his wife, Judy, have been married for 53 years, have five children and 13 grandchildren, and live in Atlanta.