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This white paper focuses on three things. First, it defines the size, scope, and nature of the evangelical Christian market segment in the United States. Secondly, it outlines key planning differentiators unique to this market, as they relate to the financial paradigms of Christian clients. Finally, the paper discusses why it is important for advisors and advisory firms to begin to intentionally serve this market segment in order to build client loyalty and also to maximize the networking potential within this market segment