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"THIS IS THE BEST MARKETING INNOVATION I’VE SEEN IN YEARS"
-Michael Hyatt



Create a buzz

Create clear and compelling messages that spread like wildfire.



Learn a language that sells

You don’t have to come off as a pushy salesman to move product.



Become a marketing master

You’ll have a proven filter to clarify all of your marketing material.




"Our business had grown fast and we needed a check-up on our branding strategy. The StoryBrand process was IMMENSELY helpful to our team. We anticipate even more success as we implement the powerful 7-part framework."
JOHN MAXWELL, BESTSELLING AUTHOR AND LEADERSHIP EXPERT


"WHAT MAKES STORYBRAND SO DIFFERENT?"



When it comes to talking about their businesses, many people are so close to their products or services they don’t know where to start. The StoryBrand Marketing Workshop helps companies understand what customers are looking for so they can tell their story in such a way people listen.

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We know how hard it is to communicate clearly and have helped hundreds of large and small businesses clarify their messaging. And when you clarify your message, your website starts working for you, your team members are converted into a sales force and your customers speak a viral message that spreads.

The StoryBrand Workshop is taught by Donald Miller, creator of the SB7 framework. Don has studied story for decades and as such is versatile in a language human beings have been speaking for centuries. Combined, his 7 books have spent more than a year on the NYT Bestsellers list. He’s consulted with hundreds of companies to help them clarify their messaging. Don isn’t a professor in an ivory tower. The SB7 framework was created to help him filter the messaging for his own company and the process resulted in him doubling revenue and profits for three consecutive years. Since then he’s gone on to consult with dozens of billion-dollar brands and hundreds of small businesses. Hundreds of Don’s clients have dramatically increased their revenue after learning the SB7 framework.

In the 2-day StoryBrand Workshop, you will: 1. Learn a proven communication formula that has been used in thousands of major motion pictures. You will completely understand how story works and why it’s the most powerful tool to compel a human brain. 2. See how this formula has been used by the world’s top brands in commercials, print ads and web-based marketing and 3. Apply this framework to your company’s messaging including websites, email blasts, keynotes and even elevator pitches. StoryBrand will help you create compelling messaging that stands out.

The human brain is drawn to CLARITY and away from confusion. If customers are confused about what you offer, they’ll look past you for somebody who can say it clearly. Once you clarify your message, your company will begin to grow. Companies that clarify their messaging win in the marketplace. Register for the StoryBrand Workshop today and spend 2 days with Donald Miller. Why? Because nobody will know how much they need your product or service until you tell them in the right way.



Discover how the StoryBrand Process has helped businesses like yours quadruple in revenue


We registered for StoryBrand hoping that we would learn to tell the Cornerstone story in a way that is clear and sets us apart from other firms. The StoryBrand team helped us clarify our message and now our entire 12-_member team is telling the same story to prospects, clients, and friends. Our website was completely revamped using the StoryBrand formula, and prospects arrive for the first meeting with a much clearer understanding of who we are and how we can serve them. StoryBrand was one of the best investments we’ve made in the business.

Floyd Green, CFP®, Certified Kingdom Advisor®
Cornerstone Wealth Management
Founder, Partner



Why Kingdom Advisors + StoryBrand?

Kingdom Advisors equips financial professionals to differentiate themselves in the marketplace with a biblical perspective of money. But, how do you communicate that unique value proposition in the sea of noise? Combining the Kingdom Advisors community with the StoryBrand experience allows you to learn and develop your company’s story alongside other like-minded financial professionals. You will benefit from sharing ideas, building community, and learning from other practitioners as your own brand message comes to life.

Registration
$2,995
per person



StoryBrand helped us to simplify and clarify our message so that the clients who were looking for us could find us. In a sea of information, StoryBrand will help you to differentiate yourself from the crowd. Our results far exceeded our investment!
Cassandra Laymon, CFP, MBA, Certified Kingdom Advisor®
Beacon Wealth Consultants, Inc.
President

Schedule

Monday May 15


9:00AM — Session One:
How Learning to Tell a Great Story Will Grow Your Business

Don will break down a major Hollywood film showing you the tools screenwriters use to captivate an audience, and captivating an audience is exactly what your brand needs to do. The emphasis here is on clarity. If your brand can tell a better story than your competition, you’ll win in the marketplace. This 7-part framework will provide a filter for all your brand communication moving forward and it has been hiding under your nose all your life. Every time you watch a movie, from here on out, you’ll notice the tools screenwriters use to create clarity and to captivate an audience. You’ll use these tools to explain your ideas, products and services for the rest of your life. Telling a clear story will give you a distinct advantage.


10:30AM – Session Two:
How Successful Brands Use Story to Stay on Top

Successful brands are already using the StoryBrand framework. Whether they’re a small company, a billion-dollar brand or even a political candidate, the StoryBrand framework is the key to standing out against the competition. How did Domino’s Pizza mount their comeback? Why did Mitt Romney lose the election to Barack Obama? It will all become clear, and you’ll take furious notes about all the ways you can apply the framework to your brand.


12:00PM – Lunch
Grab lunch with a fellow participant and be inspired by the work they are doing and their passion for their business. Turns out you’re not alone in trying to grow your company. These are relationships you will likely keep for years to come.


1:00PM – Session Three:
What Does Your Customer Really Want? (With Work Groups)

Every customer wants something as it relates to your brand, but it’s not what you think. Businesses tend to sell solutions to external problems, but did you know customers tend to buy solutions to internal problems? In other words, customers are trying to resolve a frustration they’re feeling and you are going to be the brand that helps them resolve it. In this session, we will show you what customers are really looking for and once you start selling to that, you’ll start seeing an uptick in engagement and revenue.


2:30PM – Session Four:
Becoming the Guide

In a story and in successful brand strategies, companies position themselves as the guide. Communication expert Nancy Duarte points out that leaders should position themselves as Yoda to Luke Skywalker or Haymitch to Katniss. To position your company as a guide, you need to do 2 magical things. We’ll explain what they are and how to do them in this session. And when you execute this strategy, you’ll be amazed at how you suddenly become the “brand” customers have been looking for.


5:00PM – Done for the Day
Grab fellow participants for a night on the town and continue building your new community of like-minded professionals.

Tuesday May 16


9:00AM – Session Five:
Offering a Plan

Too many companies rush into the room and try to sell their products. But remember, buying a product is a journey. And it can be a scary one, depending on what you’re selling and how expensive it is. When you offer 1 of the 3 kinds of plans we outline in this session, your customers will have much more confidence that you understand them and can help them resolve their problems. These plans have been working for successful companies for years and they will work for you, too.


10:30AM – Session Six:
Creating Your BrandScript

During session seven, we take all that you’ve learned, discussed, interacted with and brainstormed for the last 2 days and create a BrandScript for your brand. You will use this BrandScript in your e-mail blasts, on your website, in your advertising and even while talking to people at parties. Because your brand now has a clear story, people will understand you and word will start to spread.


12:00PM – Session Seven:
Implementing Your BrandScript

In the final session, we critique your current marketing material. We actually put many of the Workshop attendees’ websites on an enormous television screen and talk about what needs to change. After all you’ve learned over the last few days, you’ll even be able to critique them yourself. What should your website say? What shouldn’t it say? Where are you confusing customers? Do they understand what your brand offers? Does what you offer resolve their internal conflict? Can the whole pitch be digested in just a few seconds, or are you rambling on? In this session, we will also show you how to write the perfect sales letter using the StoryBrand framework. This sales letter alone may pay for the cost of the entire workshop.


1:00PM – Workshop Concludes




*The StoryBrand Workshop includes 15 hours of lectures, plenty of time for interaction with Donald Miller and your peers, dozens of examples from Hollywood films and dozens more examples from web, print and television advertising. Each participant will also receive their own leather-bound workbook containing more than a hundred pages of examples and inspiration from brands using story successfully. Experts in automated e-mail campaigns and copywriting will also be with us and you’ll get to ask plenty of questions about your own business. StoryBrand is the jolt of inspiration and information you need to fall back in love with doing business.